On Friday, I had the opportunity of speaking at Marketing Indaba held at the Oyster Box in Durban. My talk focused on building one’s brand identity and image. Many businesses invest in marketing strategies without ensuring that this spend successfully builds their unique brand. To address this brand challenge, I discussed two core branding elements: brand identity and brand image. Attached is some photos from the talk:
Such a fantastic venue and audience!
As you can imagine, The Oyster Box didn’t disappoint!
During the lunch break I checked that my presentation played. This is a valuable lesson which I can’t stress enough.