Moving your brand into a new category, product, or service can be a great way to generate new revenue for your business. The success (or failure) of any brand extension, is hinged on its ability to fit within your brand’s architecture and its ability to successfully leverage your brand’s equity.
In my talk, at the Marketing Masters workshop last week, I presented criteria and considerations for effectively creating a brand extension.
Thank you to Cadek Media for organising the event and The Oyster Box for hosting us. #brandstrategy #brandingworkshop